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Generation Pink
High Tea Event
SHElN partners with the Australian preventative health charity Pink Hope to launch Generation Pink, a campaign that empowers Australian women to explore and own their hereditary health narrative.
Our mission is to generate positive change and increase awareness for women who may be at risk for breast and ovarian cancer.
Our initiative, "Generation Pink", encourages Australian women to break the family cancer cycle by conducting breast checks, advocating for their own health,and initiating life-saving conversations with their loved ones- asking questions such as "What type of cancer runs in our family?" and "What can we do about it?"
According to World Cancer Research Fund (WCRF), Australia had the seventh highest breast cancer incidence among women in 2020.
Up to 10% of cancers are hereditary, yet nearly half of Australians have never had this conversation - so they are missing out on the opportunity to detect and treat it early.
Only 29% of women diagnosed with ovarian caner at a late stage will survive for more than five years, however, surival rates incease to 90% if the cancer is detected at an early stage and localised.
Once armed with this vital knowledge, women can make informed decisions about their and their loved ones' health futures with regard to preventative surgery, having children, and discussing screening and genetic testing.
Generation Pink's High Tea
SHElN partnered up with Pink Hope to host their signature high tea event, first of many in-person events under the Generation Pink initiative.
More than 130 members of the Pink Hope community attended the high tea, where they shared their own hereditary tales, treatment experiences, and cancer journeys while supporting and motivating one another to fight against breast/ovarian cancers.
SHEIN donated $50,000 to the Generation Pink initiative, money that will help Pink Hope spread the word and fund life-saving screening, genetic testing, and counselling; as well as hosting in-person events and releasing a library of content to spread the word, allowing more women to identify cancer early and make informed decisions about their future health.
Those events support the charity’s newly launched Self-Breast Check online tool, providing timely reminders to subscribers to check their breasts regularly in a bid to increase early detection and empower both women and men to get comfortable knowing their breasts.
